Outdoor Billboards Or Video Screens?

How does outdoor advertising – broadcasted through outdoor video screens or shown on advertising billboards - operate ?

1. Your advertising message in cities on outdoor video screens:

is seen only at a chosen (limited) time (only in the morning or in the evening, etc.);
broadcasted together with the others and is not exclusive (among advertisements of other companies);
when Your target audience passes by the screen, Your advertisement is not shown (Murphy’s law);
has a local effect;

2. Your advertising message on the highway on outdoor advertising billboards:

is seen any time of the day;
There is no competition – the whole billboard is intended for “broadcasting” of Your unique message only;
nationwide effect, the influence psychologically makes an impression that advertising message is not only of a local value but broader;

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